Practical Sales for Craft & Creative Enterprise: Passion to Profit, A Practical Two-Hour Workshop

If you make beautiful work but feel unsure of how to approach your customers or if you are unsure what to charge, this workshop is for you. Many talented makers undercharge, wait quietly for customers to find them, and rely on the same handful of buyers. This session tackles those exact challenges head on, with practical tools and gentle, confidence-building methods you can use straight away.

You will leave with a price you can say out loud without flinching, a clear plan for where to find your ideal customers, and a simple system to keep them coming back. The emphasis throughout is on real situations craft and creative entrepreneurs face every day, not sales theory.

This workshop is ideal for:

• Crafts and creative makers who want to turn a passion into a full-time business
• Hobbyists ready to start selling their work properly for the first time
• Sole traders and early-stage creative businesses in Co.Carlow and the wider south-east
• Makers who sell occasionally at markets or online but want consistent income
• Anyone who finds pricing, promoting, or asking for the sale uncomfortable

By the end of this workshop, participants will be able to:

• Price handmade work with confidence, understanding the true cost and value of what they make
• Identify where their ideal customers spend time and money, across markets, online platforms, wholesale, and commissions
• Approach shops, galleries, and stockists without feeling like a nuisance
• Reframe selling as a service rather than pressure, and overcome the discomfort that holds sales back
• Build a repeatable system to attract, capture, and bring back customers

Workshop Content:

• Mindset reset
• Pricing with confidence
• Finding and approaching your customers
• The confident sales conversation
• Converting interest into consistent income

Book your place today as spaces are limited

Facilitator: Helen McNulty, The Entrepreneurs Academy

Helen McNulty is an artist, marketer, and storyteller who has worked across the creative and business worlds for over twenty years. A co-founder of arts festivals, she brings a rare combination of hands-on creative experience and practical sales and marketing expertise.

Helen specialises in helping small business owners in the arts, holistic, and creative sectors to grow with clarity and confidence, drawing on her background in content marketing, digital advertising, and international sales and marketing. Her interactive and inclusive training style puts everyone at ease, making this an ideal session for makers who find selling daunting. Her knowledge and warmth come through clearly as she guides participants through every step of the journey.

• Date: Wednesday 19th August
• Time: 10am-12noon
• Location: Enterprise House, O’Brien Road, Co.Carlow

Booking: Places are limited and allocated on a first come, first served basis. Book online through the Local Enterprise Office Carlow website – button above on this webpage.

Enquiries: enterprise@carlowcoco.ie or 059 9129783

This workshop is delivered as part of Local Enterprise Office Carlow’s support for the craft and creative sector under the Co. Carlow Craft & Creative Industries Enterprise Strategy 2026 to 2030.